The importance of mobile phones in our lives is incontestable. The advancement of mobile technology, the availability and access to high-speed Internet and remarkable communication interfaces have brought simple initial devices to a full level of experience and innovation through the development of mobile applications.
Unlike the Web, applications are available for instant execution, the user simply tapping the specific icon without having to open a web browser or search engine. In a world where the interest of interaction is sought, the application can be used in real time, as simple and direct as possible.
The usefulness of a mobile application is much larger than a conventional web page because not only the interface, but also its information and all content are organized for a more accessible, easy-to-manage mobile device. Finally, the App Store, Google Play, and Windows Phone apps can generate a significant increase in the number of organic searches from mobile devices, improving SEO positioning.